The Talker Profile Worksheet

Use this worksheet to help you focus on the motivations and influencers of a single group of talkers.

A good word of mouth program is built on finding and taking care of your talkers.

Finding great talkers is part of the challenge (and part of the fun), and we recommend you start by looking beyond your happy customers to think about the people who talk to your customers.

Once you’ve figured out who your talkers are, it’s time to narrow it down to a single group you want to focus on. That’s where this simple worksheet comes in — it’s designed to help you build a basic profile for your talkers to help you understand what motivates them to share.

This worksheet helps you focus on the key questions:

  • Who are your best talkers and what are their basic characteristics?
  • What are they already talking about?
  • Where and to whom are they talking?

Download this free guide and print 10 copies to hand out to teammates today — and see how many talkers you can create profiles for.

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