Tag Archives: how-to class

Spike Jones: How to create a fan community

10:15 — Cale Johnson introduces WCG‘s Group Director of Engagement, Spike Jones. 10:16 — 10:16 — 10:17 — Austin is the greatest place on earth. 10:18 — Community – The most misunderstood word on the internet. 10:19 —  Just because you throw up a site or get some likes on Facebook doesn’t mean you have…

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Keynote: WordofMouth.org CEO Andy Sernovitz on how word of mouth marketing with save your brand

8:30 — Kurt Vanderah (@kurtvan) introduces author and WordofMouth.org CEO, Andy Sernovitz and I think I am watching Remember The Titans? No, (Coach) Kurt is just prepping the team for the big game – I mean, WordOfMouth.org Crash Course. We’re full of egg white frittata and coffee and ready to go! Go team! 8:45 — Andy Sernovitz (@Sernovitz)…

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Saul Colt: How to create word of mouth on zero budget

9:29 — Cale Johnson introduces FreshBooks‘ Head of Magic, Saul Colt. 9:30 — 9:31 — 9:32 — 9:32 — Saul loves to start off his presentations letting everyone know how much ladies love him. 😉 9:33 — There are easy ways to let new customers know that they are special. Like sending them a personalized…

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Rob La Gesse: How to inspire word of mouth with customer service

11:55 — Erin McDaniel introduces Rackspace‘s Director of Social Media, Rob La Gesse. 11:56 — How can you help your customers? You have to know who they are. Not their demographic, but who they personally are. 11:59– Find opportunities to WOW your customers. This creates a chance to create a memorable experience that will help spread WOM. 12:02– Example. Rackspace…

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Ian Strain-Seymour: How to get great reviews

11:55 — Kurt Vanderah introduces Bazaarvoice‘s Client Partner & Social Commerce Strategist, Ian Strain-Seymour. 11:56 — Why do we want reviews? “They are table stakes fror brands and retailers.” They establish authenticity. 11:59 — How do you get reviews? “You have to ask. We haven’t found anything more effective than emailing the consumer shortly after…

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Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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