Tag Archives: ethics
Articles, Blog, Downloads June 15, 2012

The Disclosure Best Practices Toolkit

By

This comprehensive guide by SocialMedia.org members will help your brand stay safe and ethical.

Read More Comments Off on The Disclosure Best Practices Toolkit
Blog, Crash Course Live May 10, 2012

Andy Sernovitz: How to stay ethical and out of trouble

By

11:55 — Cale Johnson introduces WordofMouth.org‘s CEO, Andy Sernovitz. 11:55 — 11:56 — It’s all about trust. 11:57 — This is the basis that all your social media efforts are based on. 11:58 —  Disclosure – The difference between honesty and sleazery. 11:59 — THIS IS THE LAW! 12:00 — This is not a new…

Read More Comments Off on Andy Sernovitz: How to stay ethical and out of trouble
Blog, Books, Downloads April 30, 2012

Free download: First chapter of “Word of Mouth Marketing: How Smart Companies Get People Talking” by Andy Sernovitz

By

What sparks the irrepressible enthusiasm of Apple, IKEA, Harley-Davidson, Southwest, Zappos, and Patagonia fans? Why is everyone talking about a certain restaurant, car, band, or dry cleaner — and why are other businesses and products ignored? Why do some products become huge successes without a penny of promotion — and why do some multi-million-dollar advertising…

Read More 4 Comments
Blog April 16, 2012

WOMMA and Bazaarvoice team up to establish stronger standards for authentic reviews

By

Word of mouth is based on trust. This foundation is what separates word of mouth from all other forms of marketing – and it’s this trust that’s so important to protect. That’s why WOMMA and Bazaarvoice’s partnership to develop new industry standards to strengthen the integrity of consumer-generated reviews is so inspiring. From their press release:…

Read More Comments Off on WOMMA and Bazaarvoice team up to establish stronger standards for authentic reviews
Uncategorized December 20, 2011

3-Minute WOM Lesson: 3 key questions to test your agency’s ethical standards

By

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Most word of mouth and social media agencies are fantastic at what they do and are devoted to…

Read More Comments Off on 3-Minute WOM Lesson: 3 key questions to test your agency’s ethical standards
Case Studies October 26, 2011

How to keep your brand safe and ethical in social media — live from BlogWell

By

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Atlanta to hear UPS, The Home Depot, Coca-Cola, Solo Cup, Newell Rubbermaid, NCR Corporation, DeVry University, and Georgia-Pacific share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…

Read More Comments Off on How to keep your brand safe and ethical in social media — live from BlogWell
Other News June 20, 2011

Create your social media policy with the help of the newly updated Disclosure Best Practices Toolkit

By

A strong social media policy will help protect your brand. It isn’t something you add in later – all great social media programs have a strong ethics policy at their foundation. And now thanks to a lot of hard work and collaboration from the members of SocialMedia.org, creating yours will be much easier. That’s because today…

Read More Comments Off on Create your social media policy with the help of the newly updated Disclosure Best Practices Toolkit
Case Studies January 4, 2011

Andy Sernovitz’s Social Media Ethics Briefing: Staying Out of Trouble — live from BlogWell

By

Come to BlogWell: How Big Brands Use Social Media on February 2 in Austin to hear Toyota, REI, Texas Instruments, Kellogg’s, Dell, Sabre Holdings, Coldwell Banker, and InterContinental Hotels Group share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in…

Read More 1 Comment
Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More
Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More
Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More
Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More
Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More