Tag Archives: ethics

Video: SocialMedia.org CEO Andy Sernovitz shares simple steps for keeping your word of mouth ethical

Social media and word of mouth marketing is all about trust. You’re not going to recommend someone to a friend if you’re not confident they’ll treat that friend well. SocialMedia.org and WordofMouth.org CEO Andy Sernovitz says social media ethics is not a topic of debate, it’s a legal requirement. In the video below, he explains…

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3 ways to teach your team word of mouth ethics

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Word of mouth ethics isn’t just something for the PR or legal team to handle. At great brands, every employee gets it — from the owner…

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3 ways to keep your word of mouth honest

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Your advocates are talking about you because they trust you. That’s huge. That’s how word of mouth works. But it can be easy to lose that…

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4 key groups to train on word of mouth ethics

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Nobody is going to put their reputation on the line to recommend you if they have any questions about your trustworthiness. It takes a long, long…

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Word of Mouth Tip #108: Disclosure is easy

An ethical and honest disclosure doesn’t have to be complicated, and it doesn’t have to be loaded with legal jargon. Just say who you are, who you work for, if you’re being paid — anything the reader / site owner / customer needs to know. And the best part? Great disclosure makes your marketing, your…

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Video: 3 big questions all disclosures should answer

Word of mouth and social media rely on a mutual trust between the marketer and their customers. If people don’t trust you, they won’t share your message, they won’t represent you, and they won’t be willing to recommend you to a friend. And not only is being trustworthy a good marketing idea, it’s the law….

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Video: Andy Sernovitz on how to stay ethical and out of trouble

Ethics is the foundation of word of mouth and social media success — because no one is going to share your message if they don’t trust you and respect you. Just as important: It’s the law. Government agencies are enforcing disclosure rules — if bloggers don’t catch you first. It’s up to you to learn…

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Either they trust you or they don’t

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. Marketing The art of selling Customer loyalty Brand promise Social credibility All very important concepts on my blog. And in your organization. At the core of every one of them is trust. Or the lack thereof. Think of any relationship…

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Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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These tips can help you get your marketing to do more work without a lot of extra effort.

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The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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