The Disclosure Best Practices Toolkit

This comprehensive guide by members will help your brand stay safe and ethical.

Word of mouth comes down to trust. If people don’t trust you, they won’t share your message, they won’t vouch for you, and they won’t be willing to recommend you to a friend.

This makes trust, honesty, and ethics an essential component to any word of mouth program. It’s not something you add at the end — it’s something you start with.

And not only is being trustworthy a good marketing idea, it’s the law. The FTC has made it clear that word of mouth and social media marketing is held to the same ethical standards that all advertising has been held to for the last 50 years.

The good news: Being honest and ethical really isn’t that complicated. And to make it even easier, members of our sister brand collaborated to create the Disclosure Best Practices Toolkit. It’s 15 pages of practical, straightforward checklists you can use to build a social media and word of mouth policy. Before being published, it was vetted, torn apart, and reassembled by dozens of corporate legal teams from Fortune 500 brands — so there’s a good chance it’ll work for your company too.

Best practices covered by the Disclosure Best Practices Toolkit:

  • How to disclose your identity and any compensation or incentives to bloggers/advocates
  • How to inform vendors, agencies, and subcontractors that act on behalf of your company of your disclosure policies
  • How to monitor and respond to social media, word of mouth, and online community communications
  • How to ensure all of your employees are properly trained on your disclosure policies

Download Now

Tags: , , , , , , , ,

Comments are closed.

Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More