Tag Archives: ethics

Social Media Ethics Briefing: Staying Out of Trouble — Live from BlogWell

Coverage of this session by SAP’s Marilyn Pratt. Follower her on Twitter at @marilynpratt. 3:10 — Kurt Vanderah introduces the Social Media Business Council‘s CEO, Andy Sernovitz. 3:12 – Andy: It’s all about trust. 3:13 – Andy: You can’t tack the ethics stuff on the end. Trust is the right thing to do and the only…

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How to keep your brand safe and ethical in social media — Live from BlogWell

Come to BlogWell: How Big Brands Use Social Media on August 11 to hear McDonald’s, Whirlpool, GM, CME Group, Chevron, Alberto Culver, Verizon, and Kraft Foods share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just…

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Andy Sernovitz: Social Media Ethics Briefing — Live from Blogwell

3:10 — Kurt Vanderah introduces GasPedal and Social Media Business Council’s CEO, Andy Sernovitz. 3:12 – Andy says “it’s all about trust.” Great, meaningful message – built on trust foundation first. Ethics is the first thing you do. Only way to make it work;  the right thing to do. I trust these people enough to…

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Andy Sernovitz: Social Media Ethics Briefing — live from BlogWell

3:15 — Kurt Vanderah introduces GasPedal and Social Media Business Council CEO, Andy Sernovitz. 3:15 — Andy: All right, if you know anything about me or this organization, you know you’re going to get a talk about ethics. It’s not just because ethics is important — it’s also because if you’re in the social business,…

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Social media case study from Andy Sernovitz of GasPedal and the SMBC

Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, Intuit, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…

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Andy Sernovitz: How to Stay Out of Trouble: WOM Ethics, Policies, and Training — live from Word of Mouth Supergenius

10:15 — Kurt Vanderah introduces GasPedal‘s Andy Sernovitz. 10:16 — Andy: This is our safety talk, our “not screw up” talk. 10:18 — Andy says there’s a bigger purpose to this.  Trust is what makes word-of-mouth work. It’s what makes social media work. You can’t start a program without people trusting you. 10:19 — Andy…

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BlogWell NY social media case study: Disclosure Best Practices, presented by GasPedal’s Andy Sernovitz

Come to BlogWell: How big brands use social media on June 23 in San Francisco to hear Dell, Wells Fargo, Kaiser Permanente, SAP, Pepsi, Cisco, and Intuit share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for…

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