With over 30 years as a Chief Customer Officer and training executives in customer experience, Jeanne Bliss knows a thing or two about how companies earn extreme customer love. But, she says that kind of love, the kind that grows your business, isn’t just about customer service. In this 2.0 version of her book Chief…
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Download: The first chapter of “Chief Customer Officer 2.0” by Jeanne Bliss
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Video: Why including your customers can save your business
You’ve got a great, new idea to improve your stuff, make a little more money, and beat your competition. But before you hit the launch button, did you ask your customers about it? According to Mark Hurst, Founder and CEO of Creative Good and author of Customers Included, it’s a crucial step so many companies…
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Video: How earning trust becomes a competitive advantage
“Trust is often your first filter,” Don Peppers, author of Extreme Trust: Honesty as a Competitive Advantage, tells us. No one wants to hang out with someone they don’t trust. The same goes for your customers. In his presentation at SocialMedia.org’s Brands-Only Summit, Don talks about why earning trust and being transparent is not only…
5 keys to being a business people trust & recommend
“Likeonomics” author Rohit Bhargava explains how to use the power of likeability to sell your product.
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Blog, Crash Course Live
May 10, 2012
Bob Pearson on “Pre-Commerce”
By James Dalman
1:30 — Kurt Vanderah introduces Bob Pearson, author of Pre-Commerce: How Companies and Customers are Transforming Business Together. 1:31 — Transactions are less than 1% of the time/activties that a person spends online doing. 1:35 — Where are the communities at that want what you offer? You have to go out and find them for…
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Blog, Crash Course Live
May 10, 2012
Jeanne Bliss on “I Love You More Than My Dog”
By Connie Reece
1:30 — Cale Johnson introduces Jeanne Bliss, author of “I Love You More Than My Dog”: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad. 1:31 — Colleen Barrett, keynote speaker today, wrote the forward to the book. 1:32 — Started in Land’s End with founder in 1984. Had to grow business…
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Blog, Crash Course Live
May 10, 2012
Greg Link on “Smart Trust”
By Yola Blake
Book chat time! 1:30 — Evette Tan introduces Greg Link, author of Smart Trust: Creating Prosperity, Energy, and Joy in a Low-Trust World. 1:31 — On establishing trust: “Trust is a skill” – You can actually learn it. You can get better at it. People can understand it inherently, but you can build on it,…
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Blog, Crash Course Live
May 10, 2012
Rob Fuggetta on “Brand Advocates”
1:30 — Kristen Platt introduces Rob Fuggetta, author of Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force. 1:31 — 1. Do you know who your brand advocates are? -You can find who your advocates are by paying attention to who are constantly posting in your social channels and talking about you. 1:35– 2. Are you giving…
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