Ragan’s Word of Mouth Marketing Mini Crash Course; May 6, Chicago

ragan_115x115This mini course, presented by Andy Sernovitz, is a three-hour version of the Word of Mouth Crash Course at a fraction of the cost.

This course is course is specifically designed for corporate communicators. You’ll learn a simple, repeatable framework you can use to execute revenue-producing word of mouth campaigns. This course, which is a half-day pre-conference workshop as part of the Ragan Communicators Conference, will show you how to:

  • Use specific, practical strategies and concepts you can put to work the next day
  • Find the right people to talk about you and your business (influencers and evangelists) and motivate them to sell your product for you
  • Participate in the conversation: Ethical ways to insert yourself in the dialogue while avoiding the common (but easy-to-make) mistakes
  • Guide your employees on how to play a role in these conversations — and what to do with the feedback they get
  • Track and measure results to increase your word of mouth

Key details:

  • Where: Ragan’s Corporate Communicators Conference 2009, Chicago
  • When: May 6, 1-4 PM
  • Cost: $345 (and, get a $200 credit for Ragan’s Corporate Communicators Conference!)
  • Register: Click here (under Pre-Conference Workshops on May 6)

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