Tag Archives: wom

WOM Tip #544: Partnerships re-energize word of mouth

IKEA stores do a great job of helping customers visualize what IKEA furniture could look like in their house. Dog shelters, however, have a harder time helping people imagine what it would be like to have a dog in their home. Let’s be honest. Most dog shelters aren’t very homey. So to get people thinking…

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WOM Tip #462: Need content inspiration? Just ask for it.

One of the best things you can do for word of mouth is share plenty of content for your fans to pass along. If you’re thinking that’s easier said than done, you’re not alone. Even big, well established companies struggle to come up with content people want to share. You know who has no problem…

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WOM Tip #501: Get someone else to tell your story

Imagine this: You’re making polite conversation with your taxi driver when he starts telling you about his only daughter who ran off to marry a man in a different country. He says he just discovered her husband is abusing her and that he’s packing his stuff to go kill her husband. That’s pretty dramatic. But…

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WOM Tip #405: Make fixing your mistakes a big deal

Negative feedback isn’t always a bad thing. Sometimes it presents a great opportunity to do something remarkable for your customers. For example, when Chef Boyardee got rid of their cans with pop-top lids to save a little money, they didn’t realize it would be such a disappointment to their fans. But after bringing back the…

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WOM Tip #376: Inexpensive tools can carry word of mouth messages for more expensive stuff

Homage, a retro-sports-inspired clothing company, includes packages of old baseball cards with their customers’ orders. They’re not worth anything to a serious baseball card trader — but that’s not the point. They’re nostalgic, they’re a cool way to surprise and delight customers, and most importantly, they’re a word of mouth carrier. When Homage sends these…

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Video: How Southwest Airlines’ employees start meaningful word of mouth conversations

If you fly with Southwest Airlines, you might not be surprised to see singing flight attendants or a cookie cake when your flight arrives. In fact, you may have already seen this viral video of a flight attendant firing off jokes during her entire safety briefing. Southwest Airlines is known for fun and friendly stunts…

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WOM Tip #399: Your talkers can say it better with a gift

Tonx is a subscription coffee service that delivers high-quality roasted beans to their customers’ doors (and we think they were channeling Dollar Shave Club with this video). Tonx encourages subscribers to tell friends about them by giving them a discount code to share. If you give your customers a chance to do something nice for…

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Video: How AT&T helps their employees become social advocates

Did you know that 77 percent of people are more likely to buy a product if they hear about it from someone they trust? With the potential to have over 80,000 employees active in their social media program, that’s a lot of people who can spread the word about AT&T. The problem: Only about eight…

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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