Tag Archives: sernovitz

Will you use love or money?

It all comes down to this one big idea. You have two ways to get your message out there: love or money. Sure, you can buy advertising — which is paying people to talk about you. But you always pay, every time, forever. When you earn word of mouth, however, people talk for love instead…

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How to Create Your Word of Mouth Marketing Plan — live from Word of Mouth Supergenius

As previews for our upcoming Word of Mouth Supergenius event in New York on July 20, we’re sharing a bunch of the amazing how-to classes, case studies, and brilliant author sessions from the last “How to be Great at Word of Mouth Marketing” conference. In his Word of Mouth Supergenius class, “How to Create Your…

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Live coverage recap from yesterday’s Word of Mouth Supergenius

Yesterday’s Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference was a huge hit. A big thanks to all of our brilliant speakers, attendees, sponsors, and partners who helped make the event such as success. If you missed anything or are looking for a follow-up, here’s a rundown of…

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Live coverage: Getting Bodies in Seats with Word of Mouth and Social Media

This is live blog coverage of today’s webinar, “Getting Bodies in Seats with Word of Mouth and Social Media,” hosted by the National Restaurant Association. The presentation featured our Andy Sernovitz and Derrek Hull, the NRA’s manager of marketing and communications and blogger-in-chief. 1:00 — Maureen Sak, the NRA’s director of marketing, introduces Andy Sernovitz…

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Free live webinar today: Getting Bodies in Seats with Word of Mouth and Social Media

Join our Andy Sernovitz for a free live webinar on simple, hands-on word of mouth marketing and social media tips you can immediately put into action to generate traffic — hosted by the National Restaurant Association. Andy will join Derrek Hull, the National Restaurant Association’s manager of marketing and communications and blogger-in-chief, and they’ll be…

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Upcoming GasPedal events

9/17 Word of Mouth Crash Course: Learn everything you need to start a fantastic word of mouth marketing program in just one day! You’ll develop a plan that is easy to execute, affordable, and promises measurable results within 60 days. Click here 11/10 BlogWell Atlanta: The Home Depot, UPS, Sungard, Orange Business Services, ConAgra, Turner…

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Welcome to BlogWell! — Introduction and opening thoughts from SMBC CEO, Andy Sernovitz

[We’re live-blogging our BlogWell event today from Minneapolis. Also be sure to check out the live-blogging coverage from the folks at Minnov8.] 1:00 — Andy Sernovitz welcomes the crowd of 300+ to BlogWell. 1:05 — Andy: This is our 6th BlogWell event. We are thrilled to be here. 1:06 — Andy encourages the crowd to…

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Grasshopper’s word of mouth case study

Recently, Grasshopper (formerly GotVMail) — a company that offers telephone services for entrepreneurs — launched a word of mouth campaign to let everyone know that they changed their name. To get the word out, they reached out to “5,000 of the most influential people in North America” (including our own Andy Sernovitz) and sent them…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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