Tag Archives: PR

Video: How Kaiser Permanente writes their own word of mouth stories

“If you don’t like the news, go out and make your own.” That famous quote by Wes “Scoop” Nisker fits nicely with the word of mouth fundamental, “give people something to talk about.” According to Kaiser Permanente’s VP of Brand Communication, Holly Potter, that quote also inspires their goal to tell their own stories online….

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Word of Mouth Tip #121: Customer complaints are a word of mouth opportunity

Negative word of mouth, customer complaints, loud critics — we all experience them, and they represent great word of mouth opportunities. It’s a chance to convert a critic into a fan, to make better products, to fix dumb policies, and to show off your personality. Here’s a great example: When popular U.K. blogger October Jones…

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WOM Tip #118: Apply your word of mouth lens to your traditional marketing

As incredible as word of mouth is, much of the other marketing stuff you’re used to doing probably still has value at your company. Sure, if you’re on a desert island and can only take one marketing strategy with you, make it word of mouth. Most likely, direct marketing, PR, and even advertising still has…

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Don’t just listen: Join the word of mouth conversation

This is a guest post from Ferg Devins, Chief Public Affairs Officer at Molson Coors in Canada. Have you ever been sitting on the subway and heard two people talking about something you have knowledge about and just know that they have the facts wrong? Or perhaps it’s at the dinner table with family and relatives waxing on…

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3-Minute WOM Lesson: 3 tips to defuse a word of mouth crisis

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Bad things happen to good companies. Sometimes it’s your fault, sometimes it’s bad luck. But it’s how you…

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Word of Mouth Tip #31: Bloggers need to write something every day — suggest something

Bloggers, journalists, podcasters — all content producers — are always looking for the next great story. While there are plenty of horror stories of PR flacks blasting form letters to bloggers, you don’t have to suffer the same fate. In general, a polite email is a good start. Keep it friendly, honest, and be sure…

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Issue #132: Word of mouth for your service company

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Service companies have just as many fans and word of mouth potential as anyone else. Help them…

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Ragan’s Word of Mouth Marketing Mini Crash Course; May 6, Chicago

This mini course, presented by Andy Sernovitz, is a three-hour version of the Word of Mouth Crash Course at a fraction of the cost. This course is course is specifically designed for corporate communicators. You’ll learn a simple, repeatable framework you can use to execute revenue-producing word of mouth campaigns. This course, which is a…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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