Tag Archives: training

Show your customers that you care

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. In previous blog posts, I’ve explored the idea that a potential buyer has to know, like, and trust you before they’re going to buy…

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Video: How Southwest Airlines’ employees start meaningful word of mouth conversations

If you fly with Southwest Airlines, you might not be surprised to see singing flight attendants or a cookie cake when your flight arrives. In fact, you may have already seen this viral video of a flight attendant firing off jokes during her entire safety briefing. Southwest Airlines is known for fun and friendly stunts…

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WOM Tip #206: Workshops are great for word of mouth

The Home Depot does it with weekly DIY lessons, REI does it with YouTube videos, and now Verizon is doing it with in-store wireless workshops. When you teach your customers something — whether it’s a new skill, or how to use your product — you give them a reason to come back. These learning experiences…

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The 8 essential word of mouth training books

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] At WordofMouth.org our required reading list is full of fantastic books by word of mouth leaders who get it. And while we easily could…

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Learn Google+ from Guy Kawasaki and word of mouth from Andy Sernovitz in one great call — April 16

Learn to master Google+ and word of mouth marketing in this teleconference with authors Guy Kawasaki and Andy Sernovitz on April 16, hosted by SmartBrief. In this quick, simple, and fun call, you’re going to learn the fundamentals of word of mouth marketing and the basics of how to make the most of Google+. You’re…

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How to be amazing in social media

Social tools can be incredibly powerful at amplifying the word of mouth conversation about you. Or they can be confusing, overwhelming, and huge time sucks. Which tools should you use? How do you use them efficiently and effectively? What the hell is Pinterest? Learn all this from Dave Kerpen. Dave is part of our all-star…

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3-Minute WOM Lesson: How to get employees involved in word of mouth

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] The people on your payroll can be a powerful word of mouth force if you equip them with…

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Create your social media policy with the help of the newly updated Disclosure Best Practices Toolkit

A strong social media policy will help protect your brand. It isn’t something you add in later – all great social media programs have a strong ethics policy at their foundation. And now thanks to a lot of hard work and collaboration from the members of SocialMedia.org, creating yours will be much easier. That’s because today…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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