As part of the BMA’s 2009 Annual Conference, Andy Sernovitz — GasPedal CEO and author of Word of Mouth Marketing: How Smart Companies Get People Talking — will be giving a pre-conference BtoB word of mouth mini-course from 8 AM – 11 AM on Wednesday, June 10 here in Chicago. If you’ve been interested in…
How a software maker included a bunch of tools for talking right in the box
Music production software maker Ableton gave their fans a bunch of reasons to talk with their latest release, Ableton Live 8. Already with a strong community of enthusiasts, Ableton included a bunch of tools for talking right in the box: Lots of stickers with suggestions on where to put them (i.e. different sizes for laptops and cell…
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Ragan’s Word of Mouth Marketing Mini Crash Course; May 6, Chicago
This mini course, presented by Andy Sernovitz, is a three-hour version of the Word of Mouth Crash Course at a fraction of the cost. This course is course is specifically designed for corporate communicators. You’ll learn a simple, repeatable framework you can use to execute revenue-producing word of mouth campaigns. This course, which is a…
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AIIM creates a bunch of new fans by inviting members to pay what they think its worth
AIIM, a community that provides education, research, and best practices to help organizations optimize information, recently offered their professional membership to the public for what they thought it was worth. In his post, AIIM president John Mancini described how the week-long campaign played out. A total of 192 people from around the world took advantage of…
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