BMA BtoB WOM Mini-Course; June 10, Chicago

As part of the BMA’s 2009 Annual Conference, Andy Sernovitz — GasPedal CEO and author of Word of Mouth Marketing: How Smart Companies Get People Talking — will be giving a pre-conference BtoB word of mouth mini-course from 8 AM – 11 AM on Wednesday, June 10 here in Chicago.

If you’ve been interested in the Crash Course but haven’t been able to afford or find the time for the full course, this is a great opportunity to learn some essential techniques to get you on your way to a simple, repeatable framework you can use to create revenue-generating word of mouth campaigns.

In this pre-conference workshop, you’ll learn how to:

  • Use specific, practical strategies and concepts you can put to work the next day
  • Find the right people to talk about you and your business (influencers and evangelists) and motivate them to sell your product for you
  • Participate in the conversation: Ethical ways to insert yourself in the dialogue while avoiding the common (but easy-to-make) mistakes
  • Guide your employees on how to play a role in these conversations — and what to do with the feedback they get
  • Track and measure results to increase your word of mouth

Key details:

  • Where: BMA’s Annual Conference 2009, Chicago
  • When: Wednesday, June 10, 8:00 – 11:00 AM
  • Cost: $250 (Note: This does not include access to the full conference the following day)
  • Register: Click here

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