People who are highly likely to recommend a company and/or its products are worth $2,634 in the computer hardware industry according to a Satmetrix Systems study, Net Promoter Economics: The Impact of Word of Mouth. The study is based on Satmetrix’s Net Promoter WOM Economic Framework, which determines total customer value based on buyer and referral…
Word of mouth research: A fan is worth $2,634 in the computer hardware industry
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The word of mouth time scale
Sean Moffitt of Buzz Canuck shares an in-depth look at the time scale of word of mouth in its various forms. Sean’s scale (pictured) begins with viral, which he describes as having the potential to widely spread but having the shortest lifespan and the highest level of unpredictability — up to customer evangelism, where through…
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Southwest Airlines raps its way to word of mouth
Instead of the same lame, monotone delivery of your flight instructions, this Southwest airlines flight attendant raps them to passengers. In the clip below, he starts out saying, “I’ve had five flights today, and I just can’t do the regular announcement again, otherwise I’m going to put myself to sleep.” So instead, he asks for…
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