Word of mouth research: Social media spending outpacing other interactive channels

Social media spending in the US will increase from $716 million this year to more than $3.1 billion in 2014 – that’s a compound annual growth rate (CAGR) of 34% – according to a forecast from Forrester Research released last week.

Other findings include:

  • At 27%, mobile marketing will be the second-fastest-growing budget item
  • At 17% CAGR or less, other channels are expected to experience — at best — about half the growth rate of social media

Learn More: Paul Gillin

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