Social media spending in the US will increase from $716 million this year to more than $3.1 billion in 2014 – that’s a compound annual growth rate (CAGR) of 34% – according to a forecast from Forrester Research released last week.
Other findings include:
- At 27%, mobile marketing will be the second-fastest-growing budget item
- At 17% CAGR or less, other channels are expected to experience — at best — about half the growth rate of social media
Learn More: Paul Gillin
