8:30 — Kurt Vanderah welcomes the crowd to the Word of Mouth Crash Course. 8:32 — Coach Kurt takes the stage. 8:33 — 8: 36 — Kurt goes over where all the rooms are and the agenda of the day. 8:37 — The Keynote will be given by Colleen Barrett – President Emeritus of Southwest Airlines…
Welcome to the Word of Mouth Crash Course
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Follow tomorrow’s live coverage of the Word of Mouth Crash Course
A big hello from all of us here at WordofMouth.org as we prep for tomorrow’s Word of Mouth Crash Course: The “How to be Great at Word of Mouth Marketing” Conference. We’re thrilled to be bringing together such an awesome lineup of brilliant word of mouth marketers — and even more thrilled about all the other…
How to earn referrals by earning trust
This is a guest post by Greg Link based on the big ideas from the new book he’s co-authored with Stephen M. R. Covey, Smart Trust: Creating Prosperity, Energy, and Joy in a Low-Trust World. Smart Trust generates reciprocity. Counterintuitively, the best way to get trust is to give it. When we give trust to…
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4 guiding principles behind Maker’s Mark’s amazing fan community
[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] If you were setting out to start a fan community, you’d have a tough time finding a better model to follow than Maker’s Mark’s ambassador…
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Rob La Gesse: How to inspire word of mouth with customer service
11:55 — Erin McDaniel introduces Rackspace‘s Director of Social Media, Rob La Gesse. 11:56 — How can you help your customers? You have to know who they are. Not their demographic, but who they personally are. 11:59– Find opportunities to WOW your customers. This creates a chance to create a memorable experience that will help spread WOM. 12:02– Example. Rackspace…
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Ian Strain-Seymour: How to get great reviews
11:55 — Kurt Vanderah introduces Bazaarvoice‘s Client Partner & Social Commerce Strategist, Ian Strain-Seymour. 11:56 — Why do we want reviews? “They are table stakes fror brands and retailers.” They establish authenticity. 11:59 — How do you get reviews? “You have to ask. We haven’t found anything more effective than emailing the consumer shortly after…
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Video: How to respond to online feedback, posts, comments, and reviews
The more you respond to online conversations about you, the better and more frequent those conversations get. It’s one of the fundamental skills of being a great word of mouth marketer. Anyone can push stuff out there — that’s usually called advertising. But a great marketer will thank the fans, help customers with problems, and…
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