How Dreamfield’s Pasta built a permission-based following — live with ExactTarget’s Jeff Rohrs

Continuing our previews for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, we bring you word of mouth supergenius and ExactTarget VP of Marketing, Jeff Rohrs.

Here Jeff shares a few tips based on the Dreamfield’s Pasta case study he’ll be presenting:

  • Anybody can benefit from word of mouth. Jeff explains how Dreamfield’s Pasta started with nothing, and in less than two years, they’ve gone from no shelf space in stores to an environment where customers are demanding their grocers carry them.
  • All WOM begins with relationships. Dreamfield’s focuses on communicating with their fans in a consistent, two-way conversational style.
  • Don’t limit your medium. Effective word of mouth is accomplished through a multidimensional approach that involves lots of different channels.

Hear Jeff’s live Supergenius preview (and check out our Facebook page to see all our interviews):

GasPedal's Word of Mouth Supergenius Conference!

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