Tag Archives: Word of Mouth Supergenius

Word of Mouth Tip #40: Never underestimate the cost of negative word of mouth

Angry, frustrated customers talk. A lot. Pete Blackshaw‘s book title said it well: Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000. Too often, otherwise well-meaning organizations forget how expensive negative word of mouth is. Corners get cut, standards get lowered, and quality slips. And as soon as customers notice and start talking, it takes…

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Word of Mouth Tip #19: Old tricks still work

Gotta’ love the new tools and tricks available to word of mouth marketers today. Facebook, Twitter, YouTube, Flickr — they’re all powerful, cheap, and fun. But while you’re exploring them, don’t forget the classic stuff that never fails to create word of mouth (and in fact, as more marketers forget about them, they’re becoming more…

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36 fantastic tweets from Word of Mouth Supergenius

We are amazed by all of the ideas shared at Word of Mouth Supergenius throughout the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. (Live coverage available here.) A big thanks to everyone who came and helped make the event so fantastic — and an extra thanks to those who…

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Live coverage recap from yesterday’s Word of Mouth Supergenius

Word of Mouth Supergenius was a thrilling experience. Brilliant speakers, fantastic attendees, and the support of amazing partners and sponsors made for one awesome day. And thanks to the help of our official (and truly talented) live bloggers — Howard Greenstein, Tish Grier, and David Polinchock — we’ve got great live coverage from the day’s…

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Case Study: California Tortilla — live from Word of Mouth Supergenius

4:30 — Kurt Vanderah introduces California Tortilla‘s Stacey Kane. 4:31 — “All I ever needed to know about customer engagement I learned from Howard Stern.  He built his audience one person at a time.” Stacey is talking about the process they used when deciding to introduce a new menu for California Tortilla and how she…

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Case Study: Dell — live from Word of Mouth Supergenius

3:50 — Kurt Vanderah introduces Dell‘s Caroline Dietz. 3:51 — Caroline: Trying to tell a different story than what you’ve already heard in the past. I’ve been at Dell for 7 years. For the last 4 years, I’ve been solely on social media and community teams. Social media is a journey — you learn along…

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Case Study: charity: water — live from Word of Mouth Supergenius

4:30 — Cale Johnson introduces charity: water‘s Paull Young. 4:31 —  How we’re using the power of birthdays to solve the world’s water problems. 4:32 — The organization is 4 years old. September 7, 2006. Scott Harrison’s birthday in NY. He was a night club promoter – getting paid to promote alcohol brands. 4:33 —…

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Case Study: Estee Lauder — live from Word of Mouth Supergenius

3:50 — Peter Waldheim introduces Bazaarvoice‘s Sam Decker and Estee Lauder Companies‘ Marisa Thalberg. 3:51 — Sam kicked off the session that had some great information about how to really get buy-in at the corporate level.  Without the kind of buy-in that Sam and Theresa spoke about, I think that it’s very hard to get companies to…

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Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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