Tag Archives: ExactTarget

Video: How to build audiences to earn word of mouth

The term “ABBA” typically conjures up images of glittery suit jackets and stylishly shaggy hair. But if you’re Jeff Rohrs, VP of Marketing Insights at ExactTarget, “ABBA” is short for a useful marketing aphorism: Always Be Building Audiences. In his presentation at SocialMedia.org’s Brands-Only Summit, Jeff explains why a large and engaged customer base is…

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Case Study: Dreamfields Pasta — live from Word of Mouth Supergenius

4:40 — Bergen Anderson introduces ExactTarget‘s Jeff Rohrs. 4:41 — Jeff says Dreamfields has a very unique selling problem that social media and word of mouth helped solve. The main goal of a seller of pasta is to have shelf space. The problem is that it’s a crowded shelf space, and Dreamfields price point is…

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How Dreamfield’s Pasta built a permission-based following — live with ExactTarget’s Jeff Rohrs

Continuing our previews for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, we bring you word of mouth supergenius and ExactTarget VP of Marketing, Jeff Rohrs. Here Jeff shares a few tips based on the Dreamfield’s Pasta case study he’ll be presenting:…

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Issue #121: Blogs and Email Work Together

Blogs and email were meant to be used together. Remember these points when trying to get people to share and talk about your content: 1> Email is universal 2> Email is shareable 3> Email works offline 1> Email is universal Not everyone is savvy on RSS, but pretty much everyone is comfortable with email. FeedBurner…

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Issue #118: Word of mouth for your blog posts

Get people talking about your blog content using these simple techniques: 1> Announce new posts through Twitter 2> Connect your blog to Facebook 3> Offer email subscriptions 1> Announce new posts through Twitter Twitter, the micro-blogging platform, is a growing community of talkers that often pass on popular content in the form of “retweets.” You…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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