Tag Archives: Jeff Rohrs
Blog, Videos August 1, 2014

Video: How to build audiences to earn word of mouth

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The term “ABBA” typically conjures up images of glittery suit jackets and stylishly shaggy hair. But if you’re Jeff Rohrs, VP of Marketing Insights at ExactTarget, “ABBA” is short for a useful marketing aphorism: Always Be Building Audiences. In his presentation at SocialMedia.org’s Brands-Only Summit, Jeff explains why a large and engaged customer base is…

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Blog, Downloads November 22, 2013

The first chapter of Jeffrey Rohrs’ “AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers”

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It’s not news that social media has changed the role of the customer. People choose to be an audience now through following, liking, and subscribing to brand messages. And while they can be extremely profitable, these new proprietary audiences are also easily lost. The problem: Companies still act like they own their audiences. In this…

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newsletter June 29, 2010

3-Minute WOM Lesson: How Dreamfields earned love from fans and built a permission-based following — live from Word of Mouth Supergenius

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] As a preview for Word of Mouth Supergenius on July 20 in New York, we’re taking a…

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Supergenius Live December 16, 2009

Case Study: Dreamfields Pasta — live from Word of Mouth Supergenius

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4:40 — Bergen Anderson introduces ExactTarget‘s Jeff Rohrs. 4:41 — Jeff says Dreamfields has a very unique selling problem that social media and word of mouth helped solve. The main goal of a seller of pasta is to have shelf space. The problem is that it’s a crowded shelf space, and Dreamfields price point is…

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Case Studies, Events November 23, 2009

How Dreamfield’s Pasta built a permission-based following — live with ExactTarget’s Jeff Rohrs

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Continuing our previews for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, we bring you word of mouth supergenius and ExactTarget VP of Marketing, Jeff Rohrs. Here Jeff shares a few tips based on the Dreamfield’s Pasta case study he’ll be presenting:…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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