Little surprises can create lots of conversations.
Opportunities to offer unexpected delights include a free upgrade, expedited shipping, a little something extra in the box, an extra free sample, or even a hand-written note.
How a word of mouth supergenius does it:
Butterfly Sushi here in Chicago does great things with sushi, but they also have amazing cheesecake. But most people wouldn’t know it — few think to order cheesecake from a place you order spicy tuna rolls and edamame.
So they do something clever that gets people trying their dessert and leaves them feeling special: They bring you a small slice with the bill and tell you it’s on the house.
And everyone leaves raving about it — both about the cake and the gesture.