WOM Tips

WOM Tip #201: Mystery gives you an edge in word of mouth

In the luxury world, you can only go so far to beat your competitors in having the best design, the highest quality materials, and the latest technology. At some point, it becomes harder to differentiate what makes your best-of-the-best different from every other best-of-the-best product out there. So how do you get people to talk…

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WOM Tip #142: Make word of mouth tools out of the things your talkers already use a lot

In Rio de Janeiro, the children living in urban slums are at the highest risk of not being able to read. And since most families in these favelas don’t keep books at home, one organization had to find a way to make reading seem fun and get literature into children’s hands. Turns out, kids in…

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WOM Tip #486: Tell everyone your above-and-beyond customer service stories

When an Uber driver named Dahir brought a passenger from the airport to his car parked at a friend’s house, the passenger realized that his car’s battery had died. So Dahir drove the passenger to a store to get jumper cables and helped him jump start his car battery at no extra charge. Every company…

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WOM Tip #397: Tell the stories people want to hear — but make them meaningful

You have to create content people want to share. But that doesn’t mean you have to cave into the pressures of cheap tricks or click bait to make popular content for your company. For example, during National Volunteer Week, NewYork-Presbyterian Hospital used dogs, a GoPro, and GIFs — not to create a random listicle, but…

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WOM Tip #333: Give talkers with big networks something to brag about

Jack White’s record shop, Third Man Records in Nashville, offers a vinyl recording experience to local school choirs and bands. The field trips include a tour of the of the shop, a Q&A session with their Head of Production, and a professional recording of the school’s music on vinyl. Now that’s how you get kids…

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WOM Tip #422: Assist your customers in the “humble brag”

We all know a “humble brag” when we see one. People love to share their accomplishments and look good in front of their friends, but it’s better if they can do it without looking like they’re explicitly bragging. So GrubHub helps their customers out with a discount for being a great tipper. GrubHub sends their…

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WOM Tip #381: Give surprise and delight a longer shelf life

In Canada, one neighborhood woke up to find their cars barricaded by feet of snow. But luckily, Subaru had secretly stuck branded snow shovels in the piles of snow next to 500 cars the night before. Now, a whole neighborhood has a warm and fuzzy story about Subaru to tell — and a whole neighborhood…

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WOM Tip #476: Some of the best sharing tools are the low-budget ones

To promote their movie, Unfinished Business, Twentieth Century Fox photoshopped the movie’s celebrities, Vince Vaughn and Dave Franco, into cheesy office stock photos. Big blockbuster movies have some of the most outlandish marketing budgets of all time. So why does this relatively low-budget marketing stick out? It’s funny, the photos are free to download and…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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These tips can help you get your marketing to do more work without a lot of extra effort.

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The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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