Videos

Video: How Cisco gives their sales reps the tools to build relationships with customers

At Cisco, sales reps use LinkedIn to build relationships with potential customers, inspire word of mouth, and earn trust. According to Jennifer Roberts, Cisco’s Marketing Manager, it’s helped them build better networks and reach more customers. But they didn’t get there without some training and lessons learned along the way. Check out Jennifer’s case study on social selling in this presentation at SocialMedia.org’s Member Meeting.

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Video: How Old Navy celebrated their fans on their 20th birthday

What’s more remarkable: An anniversary sale or a 20-foot wall of balloons that inflates portraits of people’s faces? That’s the idea behind Old Navy’s 20th anniversary campaign that brought their fans’ online selfies to the real world in Times Square and Hollywood. When people tweeted #selfiebration with their photo and a birthday wish for themselves,…

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Video: How Toyota turned around word of mouth about their “boring” Camry

Like vanilla ice cream, popular stuff often gets a reputation for being boring, and as the top sedan in the U.S. for 13 years in a row, Camry was facing the same reputation problem. People saw buying a Camry as a rational, economic decision — not necessarily an exciting experience you’d tell a friend about….

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Video: How listening to their customers changes EA’s products

Your customers are eager to share their opinions on anything and everything they buy. But sometimes, even though they’re talking about you, they’re not always talking to you. Sometimes, you have to work to be a part of those conversations and make a meaningful change. In his presentation at SocialMedia.org’s Member Meeting, Senior VP of…

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Video: How Microsoft tells their customers’ stories on Instagram

Everyone knows that Instagram is all about visuals. So it’s a tough market for tech brands like Microsoft to compete in an industry flooded with beautiful products. Even more difficult: showing off the stuff you can’t always see, like software solutions and BtoB service. But, as their Senior Marketing and Communications Manager, Rob Wolf, explains,…

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Video: Why EMC cut back on their social media accounts

Creating a repeatable word of mouth message takes keeping it simple — for any company, big or small. The more confusing your brand message looks, the harder it is for your customers to tell people about you. That’s why, at EMC Corporation, they had a problem. With over 100 company Twitter accounts — all with…

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Video: Why you have to make yourself useful to your customer

Lowe’s Vine videos usually feature at-home DIY projects that you can do without a trip to the store, like turning an empty milk jug into a watering can. Why share tips like these that might prevent people from buying an actual watering can from Lowe’s? Because their Vine strategy is about giving their customers something…

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Video: How Coca-Cola turned customer feedback into a sold-out product

One group of fans couldn’t be clearer about what they wanted Coca-Cola to do: Bring back their discontinued 90’s hit, Surge. In fact, these Surge fans didn’t just have a Facebook group for the movement, they also bought a billboard outside of Coke’s headquarters to relay the request. For Natalie Johnson, Coca-Cola’s Social Media Manager,…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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