Little surprises can create lots of conversations.

Opportunities to offer unexpected delights include a free upgrade, expedited shipping, a little something extra in the box, an extra free sample, or even a hand-written note.

How a word of mouth supergenius does it:

Butterfly Sushi here in Chicago does great things with sushi, but they also have amazing cheesecake. But most people wouldn’t know it — few think to order cheesecake from a place you order spicy tuna rolls and edamame.

So they do something clever that gets people trying their dessert and leaves them feeling special: They bring you a small slice with the bill and tell you it’s on the house.

And everyone leaves raving about it — both about the cake and the gesture.

Tags: , , , , , ,


  1. 3-Minute WOM Lesson: 3 simple conversation starters - July 20, 2010

    […] among the most powerful conversation starters. An unexpected upgrade, expedited shipping, or even a special little treat can be all it takes to turn a customer into a […]

Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More