Tag Archives: Butterfly Sushi

Word of Mouth Tip #36: Surprise them with something special

Little surprises can create lots of conversations. Opportunities to offer unexpected delights include a free upgrade, expedited shipping, a little something extra in the box, an extra free sample, or even a hand-written note. How a word of mouth supergenius does it: Butterfly Sushi here in Chicago does great things with sushi, but they also…

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3-Minute WOM Lesson: 3 simple conversation starters

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] You can have amazing word of mouth — and you can do it on the smallest of…

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The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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