Little surprises can create lots of conversations.

Opportunities to offer unexpected delights include a free upgrade, expedited shipping, a little something extra in the box, an extra free sample, or even a hand-written note.

How a word of mouth supergenius does it:

Butterfly Sushi here in Chicago does great things with sushi, but they also have amazing cheesecake. But most people wouldn’t know it — few think to order cheesecake from a place you order spicy tuna rolls and edamame.

So they do something clever that gets people trying their dessert and leaves them feeling special: They bring you a small slice with the bill and tell you it’s on the house.

And everyone leaves raving about it — both about the cake and the gesture.

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  1. 3-Minute WOM Lesson: 3 simple conversation starters - July 20, 2010

    […] among the most powerful conversation starters. An unexpected upgrade, expedited shipping, or even a special little treat can be all it takes to turn a customer into a […]

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