Tag Archives: disclosure

Video: How AT&T helps their employees become social advocates

Did you know that 77 percent of people are more likely to buy a product if they hear about it from someone they trust? With the potential to have over 80,000 employees active in their social media program, that’s a lot of people who can spread the word about AT&T. The problem: Only about eight…

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Video: Andy Sernovitz shares the latest FTC warnings on social media disclosure

Trust is at the heart of all great social media programs. But too many marketers, focused on short-term goals like traffic or quarterly sales, are willing to put that trust on the line with unethical tactics. They buy some fake reviews, pay for a bunch of promotional blog posts, and disguise ads as content from…

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Video: Andy Sernovitz explains why social media ethics should be a priority

We’ve all seen the headlines: Fake Facebook fans, fake Twitter hacks, and fake celebrity social media endorsements are all over the place. But according to SocialMedia.org and WordofMouth.org CEO Andy Sernovitz, the FTC is fed up with it, and they’re starting to do something about it. In his presentation at SocialMedia.org’s BlogWell conference in Chicago,…

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How to find the best places to participate in word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Taking part in conversations about your company is a core concept behind word of mouth marketing. The more you invest in being a part…

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Video: Social media success starts with trust, presented by Andy Sernovitz

Building trust is the secret to success when it comes to effective social media and word of mouth marketing. Being honest with your consumers is the ultimate bottom line, but that line can become blurred if proper ethics and disclosure practices aren’t a core part of your social media strategy. SocialMedia.org and WordofMouth.org CEO Andy…

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WOM Tip #165: Clear employee disclosures make for more powerful endorsements

Employee disclosure in social media isn’t just the right thing to do — it’s the law. And with the most recent updates to the FTC’s guidelines, it’s even more important for these disclosures to be perfectly clear. A lot of employees hesitate to share endorsements for their companies because they’re afraid of doing it wrong…

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The power of being vulnerable

This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT DEL” comes out in May 2013. See the original post this is adapted from and more like it on his blog. When you’re vulnerable people connect more to whatever it is that…

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