When you see people talking about you, run with it. Check out how Google did it: Not too long ago, one of the Gmail engineers broke out her vinyl cutter and made some Gmail m-velope stickers. Pretty soon, they were pasted to our desks, stuck on our laptops, and adorning the walls around the office….
Secrets that create word of mouth
McDonald's is giving away free coffee to customers who know when to go and how to ask for it. The trick (at least in Chicago) is to go on Mondays and specifically ask for a free small coffee. The promotion isn't advertised and instead is being covered by local news sources. And because it's inside…
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BlogWell Chicago, Jan. 22: Hear Corporate Blogging Success Stories
Eight brand new case studies on how big businesses do social media Come to BlogWell on January 22 in Chicago where you’ll hear eight case studies on how large corporations are successfully participating in social media – all for $200. BlogWell is the only conference where social media executives from large companies come together to…
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How to create word of mouth from a party invite
When Saul Colt of FreshBooks throws a party, he knows how to get people talking. Here’s an excerpt of the e-mail invite he sent us lucky folks at GasPedal (along with a few extra invites we’ll be giving out at our December 10 Word of Mouth Marketing Crash Course): If you were to ask FreshBooks…
Free Teleconference: Guy Kawasaki & Andy Sernovitz — Nov 18, 5pm ET
Guy Kawasaki. You know…the legendary entrepreneur, venture capitalist and irreverent pundit on "all things business." Need I say more? Join us for a free call on Tuesday, Nov 18 at 5pm ET. I will be featured as a guest expert, along with Guy and: Pam Slim, author of Escape from Cubicle Nation, entrepreneur and veteran…
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Word of Mouth Marketing Research: Massive Growth in Social Media for Word of Mouth
You can be a supergenius with GasPedal’s Word of Mouth Marketing Research slide of the week. Share it, copy it and send it to a friend!
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Word of Mouth Geniuses of the Week
Drew McLellan, Drew’s Marketing Minute "The Headless Horseman Comes a Callin’ to Get You Texting!" Drew covers an amazing word of mouth campaign that Meijer recently did in Chicago. It was timely, it got people talking, and it also got them involved through texting. (link) Andrea Learned, MarketingProfs Daily Fix "The New Conspicuous Consumer" Andrea…
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