WOM Research October 28, 2008

Word of Mouth Marketing Research: Companies to Start Spending More on WOM

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You can be a supergenius with GasPedal’s Word of Mouth Marketing Research slide of the week. Share it, copy it and send it to a friend!  

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Genius of the Week October 27, 2008

Word of Mouth Geniuses of the Week

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David Armano, Experience Matters"Coming Full Circle: Humanity is the New Technology"David talks about how the future seems to be bringing us back to the basics, where we are getting back to real and personal interaction, as enabled by technological advances. (link) Walter Carl, Word-of-Mouth Communication Study"Mapping the Social Networks of a Small Town"Walter discusses a…

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Uncategorized October 25, 2008

Winners of the Seth Godin Book Contest

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Congratulations to Eric Beato, Matt Horne, Jeff Kitchen, Brandon, Mark Waldman, Dusty Rhoades, Lynn O’Connell, Pat Lee, John Chase, and Alex. You won Seth’s new book Tribes. Stay tuned for our next book contest: Back of the Napkin by Dan Roam.

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Guest Genius October 24, 2008

Corporate Blogger: Angel or Demon? Guest Blogger – Valeria Maltoni, SunGard

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(Members of the Blog Council lead corporate blogging and social media at large corporations. We are delighted to share their thoughts on blogging from the corporate perspective. This post is the guest author’s personal opinion.) I recently presented to the 2008 MIMA Summit on the topic of corporate blogging. Of the many thoughts I presented,…

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Guest Genius October 24, 2008

Q&A with a Corporate Blogger: Lindsay Lebresco, Graco

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A good way to learn about a vital word of mouth tool — social media — is from the executives that run the blogs at the world’s biggest corporations. This week, we’re sitting down with them to get their thoughts about the broader issues and landscape of social media at the corporate level. Lindsay Lebresco,…

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Other News October 24, 2008

Why haven’t you started a word of mouth marketing program?

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Word of mouth marketing is easy, fun, and effective.  You can do it with your existing staff, without spending money. We’ll teach you how at the Word of Mouth Marketing Crash Course.  It is the best way to get started. 5 guarantees from the Word of Mouth Marketing Crash Course 1. Practical, how-to course This…

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Guest Genius October 23, 2008

Q&A with a Corporate Blogger: Ken Kaplan, Intel

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A good way to learn about a vital word of mouth tool — social media — is from the executives that run the blogs at the world’s biggest corporations. This week, we’re sitting down with them to get their thoughts about the broader issues and landscape of social media at the corporate level. Ken Kaplan,…

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Guest Genius October 23, 2008

Q&A with a Corporate Blogger: Tim Collins, Wells Fargo

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A good way to learn about a vital word of mouth tool — social media — is from the executives that run the blogs at the world’s biggest corporations. This week, we’re sitting down with them to get their thoughts about the broader issues and landscape of social media at the corporate level. Tim Collins,…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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