Yesterday’s Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference was a huge hit. A big thanks to all of our brilliant speakers, attendees, sponsors, and partners who helped make the event such as success.
If you missed anything or are looking for a follow-up, here’s a rundown of the live coverage from the day:
Opening Keynote
- Love or Marketing: How Word of Mouth Will Save Your Brand — with GasPedal’s Andy Sernovitz
12 how-to classes
- How to Work With Bloggers and Influencers — with Ogilvy PR’s Virginia Miracle
- How to Create Your Word of Mouth Marketing Plan — with GasPedal’s Andy Sernovitz
- How to Measure Word of Mouth — with BrandBuilder’s Olivier Blanchard
- How to be Awesome on Twitter and Facebook — with CME Group’s Allan Schoenberg
- How to Create Offline Word of Mouth — with Thoora’s Saul Colt
- How to Create and Promote Your Blog — with Social Media Explorer Jason Falls
- How to Inspire WOM With Customer Service — with Get Satisfaction’s Lane Becker
- How to Stay Out of Trouble: WOM Ethics, Policies, and Training — with GasPedal’s Andy Sernovitz
- How to Respond to Feedback, Posts, Comments, and Reviews — with Converseon’s Lindsay Lebresco
- How to Create a Fan Community — with Brains On Fire’s Spike Jones
- How to Create Word of Mouth on Zero Budget — with Johnson Gray Advertising’s Randy Lopez
- How to Create Buzzworthy Topics — with WOMMA’s John Moore
Halftime Show
- Will It Blend? — with Blendtec’s George Wright
12 real-world case studies
- Texas Instruments — with Telligent’s George Dearing and Texas Instruments’ Devashish Saxena
- Bucks First Credit Union — with Bucks First Credit Union’s Braden Young
- Starbucks — with Starbucks’ Matthew Guiste
- Random House — with Affinitive’s Warren Ackerman
- PEMCO — with PEMCO’s Rod Brooks
- Maker’s Mark — with Doe-Anderson’s Todd Spencer
- Intuit — with Intuit’s Kira Wampler
- Coca-Cola — with Coke’s Adam Brown
- Domino’s — with Ramon De Leon of Domino’s
- LEGO — with Jake McKee of Ant’s Eye View
- The Land of Nod — with Bazaarvoice’s Sam Decker and Michelle Kohanzo of The Land of Nod
- Dreamfields Pasta — with ExactTarget’s Jeff Rohrs
—
Also, you can check out all the live discussions from Twitter by checking out the hashtag #Supergenius
Trackbacks/Pingbacks
[…] Andy Sernovitz, entrepreneur and author, recently put on a Word of Mouth Conference in Chicago with lots of great sessions and case studies. Summaries of the presentations can be found here. […]