11:56 — It’s all about trust.
11:57 — This is the basis that all your social media efforts are based on.
11:58 — Disclosure – The difference between honesty and sleazery.
11:59 — THIS IS THE LAW!
12:00 — This is not a new law. Just because this is social doesn’t mean that there is a loop hole.
12:03 — Stay Safe
- Never pay
- Real disclosure
- Don’t lie to your mom
- Who are you?
- Were you paid?
- Is it an honest opinion based on a real experience?
12:08 — Biggest Risk: Training Failure
12:10 — Some people don’t know that what they did before the started working for big brand, doesn’t fly anymore. The anything goes mentality must go.
12:11 — Create a social media policy, Train your people and make a good faith effort that they follow it.
12:12 — Be careful who you hire. Your brand is ultimately responsible.
12:13 — Make sure that all contracts state that all vendors will meet or exceed all FTC laws.
12:14 — We have a chance to do something good. Raise your standards.
12:15 — If you have to ask the answer is “no”. It’s easier to be honest. Pass it on.
12:16 — Q: I am with a school. How do we get people in and retaining them?
12:17 — A: I have no idea, but what I would do is focus on the people around the students and their parents.
12:18 — Q: What compensation can we give, if we can’t give money?
12:19 — A: Find fans and the disclosure becomes the compensation.
12:20 — Q: Platform specific disclosure. What is you only have 140 characters?
12:21 — A: Do we use hash tags? Do we put it in the bio? We don’t know, but you have to put in a good faith effort. The more space you have, the more disclosure you should do.