[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.]

If you’ve ever hosted a booth at a conference, you know it can be hard to stand out in a sea full of companies handing out the same swag and brochures. But there’s hope for getting people to notice you, remember you, and talk about you at these events.

Here’s how:

1. Get them to come back
2. Help them remember you
3. Give smarter swag

1. Get them to come back

At conferences, you typically have one chance to talk to each person: the first time they walk past your booth. After all, there’s so much more for them to see at these events. You have to give them a reason to come back. To get festival-goers to keep checking back at their booth, Ray-Ban created a mosaic mural, piece by piece, using their fans’ printed Instagram photos. That gave the company several opportunities to make an impression throughout the day (plus, it looked pretty cool).

2. Help them remember you

After a full day of talking to companies and learning stuff, how do you get people to remember meeting you? Try giving them photo evidence. BrainPop brings their beloved robot mascot to conferences. If attendees tweet photos with him using BrainPop’s hashtag, they’ll feature it in a slideshow at the conference. But your photo booth doesn’t have to be that hi-tech. Discount Tire took tons of pictures of fans at a four-wheeler rally with a wooden cutout. That’s an easy way to help people remember their experience.

3. Give smarter swag

Swag is a staple of every conference. But have you ever showed a friend a pen you got from one? At our sister brand, SocialMedia.org, some of our most remarkable swag involves the things people love to talk about the most: dogs and babies. We send members onesies when they’ve had a baby and hand out dog toys at our events. And since people love taking pictures of dogs and babies, most of the time, they’ll share photos of their loved ones wearing or playing with our branded stuff.

email

Tags: , , , , , , , , ,

Comments are closed.

Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Get our free weekly newsletter

Join 35,000 brilliant word of mouth marketers by signing up for our free weekly email newsletter filled with actionable word of mouth ideas.

You’ll be blown away by just how good you can be at this.

Never display this again