Tag Archives: conferences

3 tips for earning more word of mouth at conferences

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] If you’ve ever hosted a booth at a conference, you know it can be hard to stand out in a sea full of companies…

Read More Comments Off on 3 tips for earning more word of mouth at conferences

How Airborne Mobile got an entire conference talking about them for $1

A couple of years ago, I wrote a book—a really great one, I must admit immodestly—about the power of the element of Surprise. In it, I praised the uber-effectiveness and efficiency of Word of Mouth Marketing, and the ying-yang relationship it has with Surprise. “Despite its influence,” I wrote, “WOM is not self-starter. It needs a…

Read More Comments Off on How Airborne Mobile got an entire conference talking about them for $1

3-Minute WOM Lesson: 3 ingredients of a great word of mouth handout

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Handouts, giveaways, and freebies are classic word of mouth tools. But before you put in the next order…

Read More Comments Off on 3-Minute WOM Lesson: 3 ingredients of a great word of mouth handout

From the book: BtoB word of mouth — you’re already doing it (and so are your customers)

This week we’re taking a look at BtoB word of mouth marketing inspired by the new chapter in the revised edition of Andy Sernovitz’ best-seller, Word of Mouth Marketing: How Smart Companies Get People Talking. You’re already doing it Most BtoB marketers who are struggling to figure out how word of mouth can work for…

Read More Comments Off on From the book: BtoB word of mouth — you’re already doing it (and so are your customers)
Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More