Tag Archives: sales
Blog July 31, 2014

You need a smaller net

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This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. Fear can make us take our eye off the ball and lose focus on what really matters. In marketing, that often translates to these…

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Blog, newsletter July 9, 2013

3 tips for earning more word of mouth at conferences

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] If you’ve ever hosted a booth at a conference, you know it can be hard to stand out in a sea full of companies…

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Blog, Videos May 3, 2013

Video: How to measure word of mouth

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MotiveQuest CEO David Rabjohns teaches you how to track, measure, and learn from your word of mouth.

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Blog August 2, 2012

Earn the sale by telling a story worth sharing

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It’s often forgotten how the power of story can serve as good word of mouth marketing — and more so than that, how word of mouth can help move the sales process forward and close new business! Think it through… It’s pretty typical for Mike the salesperson to do the ‘ol “show up and throw…

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newsletter November 29, 2011

3-Minute WOM Lesson: 3 ways to turn one-time customers into big talkers

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] All those customers that come in and out of your store or visit your website every day represent…

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newsletter August 9, 2011

3-Minute WOM Lesson: 3 ways to let your fans do the talking

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Honest praise from happy customers will always be more effective than any sales copy you could write. As…

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newsletter November 30, 2010

3-Minute WOM Lesson: 3 places to feature your testimonials

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great testimonials are word of mouth gold — but too often they’re invisible to prospective customers. Here are…

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newsletter March 17, 2009

Issue #123: Three WOM topics you can try today

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Here’s a few simple topics you could try right now to get folks talking about you: 1> Special sale 2> Extraordinary customer service 3> Do something silly 1> Special sale One of the easiest topics you can use to get people talking about you is a great sale or a special offer. Get some bonus…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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