Tag Archives: Events
Blog, Videos October 3, 2014

Video: How Novartis pulls off word of mouth despite strict regulations

By

Word of mouth marketing is great because any company can do it regardless of size, budget, or industry. But when you work in pharmaceuticals, it can come with a few obstacles. According to Melissa Mackey, Associate Director of Digital Strategies at Novartis, those obstacles are FDA regulations and legal teams within the company. So to…

Read More Comments Off on Video: How Novartis pulls off word of mouth despite strict regulations
Blog, newsletter September 30, 2014

3 word of mouth lessons from a bar

By

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Believe it or not, a coffee shop that also sells artisanal liquor and local beer in a rustic setting with live music is not…

Read More Comments Off on 3 word of mouth lessons from a bar
Blog, newsletter September 17, 2013

3 ways to hold more remarkable events

By

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Holding an event can be an exciting (and sometimes stressful) way to raise more awareness for your business and to help people get to…

Read More Comments Off on 3 ways to hold more remarkable events
Blog, newsletter July 9, 2013

3 tips for earning more word of mouth at conferences

By

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] If you’ve ever hosted a booth at a conference, you know it can be hard to stand out in a sea full of companies…

Read More Comments Off on 3 tips for earning more word of mouth at conferences
Blog, Case Studies, Videos March 29, 2013

Video: How Raytheon got people talking about one of their top secret events

By

Sometimes the people that will talk about you the most aren’t the ones buying your stuff, but they’re still great advocates for your brand. These people are called your talkers and for Raytheon, they’re people like military families, veterans, aviation enthusiasts, and staffers — not the military generals actually signing the contract. That’s why, when…

Read More Comments Off on Video: How Raytheon got people talking about one of their top secret events
Blog, newsletter December 4, 2012

How to create buzz with an event

By

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Events are great ways to get your customers together and get them pumped up about you, your stuff, or your mission. They give your advocates an…

Read More Comments Off on How to create buzz with an event
Blog, WOM Tips June 25, 2012

Word of Mouth Tip #148: Do something worth talking about in your store window

By

Real-life, in-person experiences are special word of mouth opportunities. They bring people together, they create excitement, and they get people talking. Retailers have a great opportunity with their physical location. It gives them a venue to create events — something the online guys just can’t do. Over in Sweden, for example, retailer NK teamed up…

Read More Comments Off on Word of Mouth Tip #148: Do something worth talking about in your store window
Blog April 19, 2012

Social Media Meets Word of Mouth with Andy Sernovitz and Dave Kerpen — Free webinar, April 20

By

Join our CEO Andy Sernovitz and Dave Kerpen, CEO of Likeable Media, for a free webinar this Friday, April 20. Together they’re going to talk about the fundamentals of word of mouth marketing and how social media tools can help amplify these conversations. You’re going to learn how to identify your talkers, how to give them…

Read More Comments Off on Social Media Meets Word of Mouth with Andy Sernovitz and Dave Kerpen — Free webinar, April 20
Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More
Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More
Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More
Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More
Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More