For a product like Coca-Cola, there’s not much new to say. We call it the chocolate problem: Even though it’s great, everyone already knows, so no one talks about it.

To get people to spread word of mouth, Coca-Cola printed 150 of the UK’s most popular names on their bottles instead of their logo.

Photo from PSFK.

That way, people were searching for their name as well as their friends’ names and sharing them with one another.

Everyone loves to see their name on something. It makes that thing personal, unique, and worth talking about.

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