Your word of mouth topics don’t have to be complicated

TopGear animal testedAll word of mouth starts with a topic.

We’re not necessarily talking about expensive, elaborate stuff. We’re talking about things that make customers smile, that surprise them, or make them feel special.

It’s the secret menu that only insiders know about.

It’s the unexpected, hidden features you don’t advertise.

It’s the goofy tag in your shirts that everyone blogs about.

The Lesson: If you’re stumped on coming up with something new for everyone to talk about, you’re probably trying too hard. Often, the best topics are simple, genuine gestures that show both your personality as well as your appreciation for your customers.

Photo from Monster-Munch via FFFFOUND!

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