A 404 error page can be a frustrating place to land when you find a broken link or a missing page on a company’s site. But if that page makes you smile, maybe it’s not so frustrating after all. Maybe it’s something you would tell a friend about. That’s why some companies have chosen to…
Tag Archives: Easter eggs
WOM Tip #321: Hide fun stuff for customers to find
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Word of Mouth Tip #103: Do something surprisingly delightful
Want to see something fun? Head over to Google Maps and search walking directions from “The Shire” to “Mordor.” Google’s algorithm tries to figure out what you might have meant to search for, and it also offers this little bit of humor: “Use caution — One does not simply walk into Mordor.” The best part?…
Word of Mouth Tip #28: Give people a reason to visit your website
The folks at Google tell us there are (by far) more unique URLs in the world than there are people. Most of them are of the .com variety — commercial sites that, in most cases, hope to sell something. With so much competition for web visitors, great word of mouth marketers are always looking for…
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How the hidden surprises create word of mouth
The hidden features, surprises, and humor are fantastic topics that help fans talk about your stuff. When Wolfram Alpha recently launched, a lot of the conversation wasn’t about the power of the “computational engine,” but rather, the hidden Easter eggs in the form of a few goofy responses the site gives you for certain queries. For…
