Tag Archives: Easter eggs

WOM Tip #321: Hide fun stuff for customers to find

A 404 error page can be a frustrating place to land when you find a broken link or a missing page on a company’s site. But if that page makes you smile, maybe it’s not so frustrating after all. Maybe it’s something you would tell a friend about. That’s why some companies have chosen to…

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Word of Mouth Tip #103: Do something surprisingly delightful

Want to see something fun? Head over to Google Maps and search walking directions from “The Shire” to “Mordor.” Google’s algorithm tries to figure out what you might have meant to search for, and it also offers this little bit of humor: “Use caution — One does not simply walk into Mordor.” The best part?…

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Word of Mouth Tip #28: Give people a reason to visit your website

The folks at Google tell us there are (by far) more unique URLs in the world than there are people. Most of them are of the .com variety — commercial sites that, in most cases, hope to sell something. With so much competition for web visitors, great word of mouth marketers are always looking for…

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Your word of mouth topics don’t have to be complicated

All word of mouth starts with a topic. We’re not necessarily talking about expensive, elaborate stuff. We’re talking about things that make customers smile, that surprise them, or make them feel special. It’s the secret menu that only insiders know about. It’s the unexpected, hidden features you don’t advertise. It’s the goofy tag in your…

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How the hidden surprises create word of mouth

The hidden features, surprises, and humor are fantastic topics that help fans talk about your stuff. When Wolfram Alpha recently launched, a lot of the conversation wasn’t about the power of the “computational engine,” but rather, the hidden Easter eggs in the form of a few goofy responses the site gives you for certain queries. For…

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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