Tag Archives: topics

3 ways to find your word of mouth topic

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] What do you want people to talk about when they talk about your business? It’s a simple question that’s sometimes hard to answer. But…

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5 ways to generate WOM for a boring product

This is a guest post from Stephanie Bullis, Word of Mouth Marketing Manager at Grasshopper. Not all products and services are as exciting as Google Glasses or Willy Wonka’s ever-lasting gobstoppers. When was the last time you expressed outward enthusiasm about your new car insurance or shared your passion about the new blender you purchased? Chances…

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Video: How Costco creates topics that drive long-term word of mouth

Have you seen the latest Costco commercial? No? That’s because they don’t exist — Costco runs on a business model that is fueled by word of mouth. Usually when people think of Costco they think of buying in bulk — but after a while, that becomes old news and customers need a new reason to…

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The 5 action steps to get people talking about you

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] The 5 Ts are the fundamental principles of word of mouth marketing. Every successful word of mouth campaign — planned or otherwise — has these…

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Video: Brand Autopsy’s John Moore on how to create buzzworthy topics

All word of mouth starts with a topic of conversation. People talk because they have something interesting to talk about. And that’s where you come in — it’s your job to give customers a story worth sharing with others so that your message can be more easily spread. In the video below, Brand Autopsy’s John…

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Word of Mouth Tip #109: Putting a spin on it helps the regular become remarkable

Sometimes all it takes for the same old content to get a renewed sense of remarkability is to add a simple spin on it. You don’t know what’s going to work — so you have to keep trying until you find an angle. Zillow sends out a simple email newsletter showcasing properties around the world….

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5 sources of great word of mouth topics

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] As word of mouth marketers, it’s our job to give our talkers something worth talking about. All recommendations, referrals, and conversations are based on this…

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3-Minute WOM Lesson: How to make great word of mouth topics

Topics are the ideas, features, and attention-grabbers you use to give your talkers something to talk about. You should be creating and testing as many as you can, as often as you can, until you find a few that really take off. What to remember when developing yours: 1. Keep it simple 2. Make it…

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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