Amazing things happen in your store and at your company all the time. But it’s not always easy to spread those amazing stories to everyone else. One way to do it: Give those stories a visual cue. Put something on the wall that starts conversations.

Here’s one inspiring example: At Rosa’s Fresh Pizza in Philadelphia, one customer asked if he could pay-it-forward and buy a slice for a homeless person. To keep track of the purchase, Rosa’s owner signified it with a Post-It on the wall. After about 500 more customers offered to pay-it-forward and 500 more Post-Its went up on the wall, the owner started keeping track on the register instead, but the movement lived on.

In fact, in one year, there have been over 8,400 pizzas bought for the homeless at Rosa’s, and it’s earned the restaurant a lot of press.

Look for ways to make your invisible stories hard to miss: Email newsletters, bulletin boards, banners, Post-Its on the wall, whatever gets people’s attention and gets them talking.

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