Amazing things happen in your store and at your company all the time. But it’s not always easy to spread those amazing stories to everyone else. One way to do it: Give those stories a visual cue. Put something on the wall that starts conversations. Here’s one inspiring example: At Rosa’s Fresh Pizza in Philadelphia,…
Tag Archives: pay it forward
WOM Tip #298: Make invisible stories visible
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Video: How Monster made paying it forward a part of their social strategy
Sometimes the best word of mouth marketing is all about paying it forward — asking your fans to pass on something that can help someone else, which spreads the word and the kindness. That’s why Monster’s #FindBetter campaign about helping underemployed or unemployed job seekers find something better was a big success from the start….
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AIIM creates a bunch of new fans by inviting members to pay what they think its worth
AIIM, a community that provides education, research, and best practices to help organizations optimize information, recently offered their professional membership to the public for what they thought it was worth. In his post, AIIM president John Mancini described how the week-long campaign played out. A total of 192 people from around the world took advantage of…
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