“Stop, collaborate, and listen.” You know the song. You know the hit 90’s rapper. But did you know that these Vanilla Ice lyrics inspire how Scripps Networks, the company behind HGTV, listens to their customers?

Keeping track of your customers’ conversations is a huge part of word of mouth marketing, and social media has made it even easier to collect more data than ever. But Scripps Networks’ Director of Convergent Media, Chad Parizman, says it’s not enough to report on everything your customers are saying about you. To make things happen at your company, you have to do it well.

In his presentation at SocialMedia.org’s Brands-Only Summit, Chad shares:

  • Why big reports aren’t necessarily helpful reports
  • What tools you can use to listen to your customers
  • What MC Hammer would say about all of this

Check it out in the video below.

How to measure your social media program, presented by Chad Parizman from SocialMedia.org on Vimeo.

Download Chad’s presentation deck here.

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