It’s hip to be a startup these days. Everyone’s in love with the idea of up-and-coming businesses people talk about at SXSW and scrappy companies with change-the-world kind of goals.

Domino’s is by no means a startup. But to get in on the conversation, they recognized something important about their customers: A lot of them are groups of people working on something so intensely there’s no time to stop to go out for something to eat — so they order a pizza.

To capitalize on this, Domino’s is offering to be “Pizzavestors” by giving a $500 gift card to some start-ups.

WOM Tip #161 pizzavestment from Domino's

Photo from Creativity.

Even though it’s a generous donation, it’s still just a gift card. If they gave away $500 worth of pizzas to anyone else, it wouldn’t be that big of a deal. But because they’re connecting their brand to a popular topic, there’s a lot more people talking about it.

Are people already raving about something that’s connected to your stuff? How can you join the conversation in a remarkable way?

email

Tags: , , , , , , ,

Comments are closed.

Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More