Video: How Moen inspires word of mouth through influencer outreach

Sometimes the best way to start word of mouth conversation is to know what your fans are talking about already. But, where do you find these conversations in the first place? For Moen, it was all about realizing their audience wasn’t talking about faucets, they were talking about entire kitchen and bathroom remodels.

In her presentation at’s BlogWell conference in Chicago, Ginny Long, Director of Digital and Direct Marketing at Moen, explains how the brand proactively reached out to find the established social communities talking about what their fans were already interested in.

Ginny also shares:

  • Why fans are more likely to trust “plans, not brands”
  • The benefits of product samples
  • What content gets shared the most (hint: it’s not infographics)

Moen: Our Social Media Journey Driving Fan Engagement — presented by Ginny Long from on Vimeo.

Tags: , , , , , , ,

Comments are closed.

Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More