You’ve heard it before: You have to go where your customers are to start word of mouth conversations. But maybe you haven’t heard this before: You don’t have to follow your customers everywhere.

At’s Brands-Only Summit, Brad Walters’ presentation title, “OMG Look! An Emerging Social Media Platform! Hurry, Let’s Jump on It!” explains where a lot of companies are going wrong.

As the Director of Social Media and Emerging Platforms for Lowe’s Home Improvement, Brad and his team have been recognized for sharing great content on relatively new social channels like Vine and Jelly. But he says their success doesn’t come from being first in a new space — it comes from carefully weighing whether they should join those conversations or not.

In the video below, he also explains:

  • Why companies feel pressure to jump on new social channels
  • Why you have to add value before you can add to the conversation
  • What strategy helped them succeed on Pinterest, Jelly, and Vine

Watch Brad’s full presentation in the video below:

OMG, look! An emerging social media platform! Hurry, let’s jump on it!, presented by Brad Walters from on Vimeo.

You can find Brad’s presentation deck for download here.

Tags: , , , , , , , ,

Comments are closed.

Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More