Lowe’s Vine videos usually feature at-home DIY projects that you can do without a trip to the store, like turning an empty milk jug into a watering can. Why share tips like these that might prevent people from buying an actual watering can from Lowe’s? Because their Vine strategy is about giving their customers something…
Tag Archives: Lowe’s
WOM Tip #202: Add something fun to everything you give your customers
With a little attention to detail, it doesn’t have to be hard (or expensive) to get your customers to talk about even your most boring stuff. For example, Lowe’s did it with a cardboard box. This box isn’t full of toy airplanes — it’s full of light bulbs. But just by printing cardboard airplane instructions…
