Tag Archives: video

Video: How Lowe’s practices restraint when joining in on social media conversations

You’ve heard it before: You have to go where your customers are to start word of mouth conversations. But maybe you haven’t heard this before: You don’t have to follow your customers everywhere. At SocialMedia.org’s Brands-Only Summit, Brad Walters’ presentation title, “OMG Look! An Emerging Social Media Platform! Hurry, Let’s Jump on It!” explains where…

Read More Comments Off on Video: How Lowe’s practices restraint when joining in on social media conversations

How fans have blown audiences away

This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. This year I had the pleasure of flying to San Francisco to be one of…

Read More Comments Off on How fans have blown audiences away

Video: How Microsoft uses storytelling to earn word of mouth

“Welcome to Nobody Cares, population: six billion.” That’s Microsoft Social Media Manager Rob Wolf explaining one of the reasons why it’s difficult to get customers to share your message: If you don’t know what they find interesting, you’re not going to get their attention. How does Microsoft get them to care? Storytelling — because Microsoft…

Read More Comments Off on Video: How Microsoft uses storytelling to earn word of mouth

Video: How Southwest Airlines’ employees start meaningful word of mouth conversations

If you fly with Southwest Airlines, you might not be surprised to see singing flight attendants or a cookie cake when your flight arrives. In fact, you may have already seen this viral video of a flight attendant firing off jokes during her entire safety briefing. Southwest Airlines is known for fun and friendly stunts…

Read More Comments Off on Video: How Southwest Airlines’ employees start meaningful word of mouth conversations

Video: How likely are your social media fans to refer you to a friend?

You’ve probably already heard of the Net Promoter Score (NPS), a metric based on the simple question, “How likely are your customers to recommend your company to their friends and families?” It’s helped companies determine how they’re doing through their customers’ eyes for years. But where does NPS fit in with social media? According to…

Read More Comments Off on Video: How likely are your social media fans to refer you to a friend?

Video: How USAA built buzz for an internal training program

Company training programs aren’t usually that exciting — even less exciting, an email announcing new company policies. So when USAA rolled out their new initiative to get everyone in the company involved in social media, they didn’t do it the traditional way. Instead, USAA Director of Social Communities and Advocacy Julie Finlay says they created…

Read More 3 Comments

Video: How RadioShack fueled word of mouth during the Super Bowl

Social media is a noisy place during the Super Bowl. Every commercial has a hashtag, every armchair quarterback has an opinion to tweet, and everyone’s trying to stay on top of what’s trending. According to Cosmin Ghiurau, Director of Social Media Marketing for RadioShack, they planned to beat the noise with a social media command…

Read More Comments Off on Video: How RadioShack fueled word of mouth during the Super Bowl

Video: How BMW turns fans into brand advocates

Have you ever had a fan wear so much of your branded clothing that it looks like they work for your company? What about a fan that could tell what year your product was made by its smell? BMW does. And they decided to do something for these fans that would turn them into loyal…

Read More Comments Off on Video: How BMW turns fans into brand advocates
Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More