Tag Archives: diy
Blog, Videos January 9, 2015

Video: How Lowe’s practices restraint when joining in on social media conversations

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You’ve heard it before: You have to go where your customers are to start word of mouth conversations. But maybe you haven’t heard this before: You don’t have to follow your customers everywhere. At SocialMedia.org’s Brands-Only Summit, Brad Walters’ presentation title, “OMG Look! An Emerging Social Media Platform! Hurry, Let’s Jump on It!” explains where…

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Blog, newsletter July 15, 2014

How a small franchise competes with bigger competitors using word of mouth

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] It’s hard for a small, specialty store like The Tile Shop to compete with huge retailers like The Home Depot or Lowe’s. But while…

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Blog, WOM Tips October 7, 2013

WOM Tip #206: Workshops are great for word of mouth

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The Home Depot does it with weekly DIY lessons, REI does it with YouTube videos, and now Verizon is doing it with in-store wireless workshops. When you teach your customers something — whether it’s a new skill, or how to use your product — you give them a reason to come back. These learning experiences…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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