Tag Archives: pinterest

Video: How Lowe’s practices restraint when joining in on social media conversations

You’ve heard it before: You have to go where your customers are to start word of mouth conversations. But maybe you haven’t heard this before: You don’t have to follow your customers everywhere. At SocialMedia.org’s Brands-Only Summit, Brad Walters’ presentation title, “OMG Look! An Emerging Social Media Platform! Hurry, Let’s Jump on It!” explains where…

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Video: How Whole Foods Market’s customers inspire word of mouth on Pinterest

“It’s not all about us,” says Director of Social Media and Digital Marketing Natanya Anderson as she explains why Whole Foods Market’s approach to Pinterest focuses on their customers’ passions and values — not the company. By listening to their customers for inspiration, Whole Foods can curate content on Pinterest that’s relevant and sharable. She…

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WOM Tip #455: Turn business trips into word of mouth trips

You don’t have to have a physical store to get out there, meet your fans, and earn word of mouth face-to-face. But you also don’t have to hold a big, expensive event to do it. When a team from Pinterest went to South by Southwest in Austin, they didn’t fly from San Francisco. Instead they…

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WOM Tip #165: Clear employee disclosures make for more powerful endorsements

Employee disclosure in social media isn’t just the right thing to do — it’s the law. And with the most recent updates to the FTC’s guidelines, it’s even more important for these disclosures to be perfectly clear. A lot of employees hesitate to share endorsements for their companies because they’re afraid of doing it wrong…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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